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Tag Archives: Lightning Records

Lightning Records – Saving rock ‘n’ roll

Lightning Records

Set back among the bouldered, sun-baked hills just down the road from the un-Earthly landscape of Joshua Tree National Park, Seth Olinsky and Ali Beletic are launching their effort to save rock ‘n’ roll.

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Yucca Valley

Yucca Valley

It’s just after 11 a.m. on what will soon be a 104-degree day in the Mohave Desert and I’m riding a dirt bike for the first time in my life.

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Yucca Valley – Lightning HQ

Yucca Valley – Lightning HQ

It’s just after 11 a.m. on what will soon be a 104-degree day in the Mohave Desert, the bouldered, sun-baked hills outside Yucca Valley are nearly shimmering. I just finished an hour-long conversation with the founders of a record label that proclaims “we believe in the transcendent power of rock ‘n’ roll.” And, despite my […]

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